Products, tools, and experiments, including work used by thousands of people.

I work on products, systems, and software for coordination and attention.

Featured work
Accord app screens

Accord

A household organising app for couples and families. I co-founded it and helped build the product across strategy, design, analytics, operations, and growth.

30,000 registered users, 2,500 weekly active users, profitable subscription revenue, and more than doubled retention through a focused product rework.

Download
Role
Co-founder
Timeframe
2023 – 2025
Platform
iOS & Android
Business Model
B2C subscription
Selected projects

A few smaller products and experiments, each built around specific frictions in how people coordinate, communicate, or stay in flow.

macOS utility 2025

Pinger

A Mac menu bar utility for asking for attention without interrupting someone's focus. Used internally at Accord.

iOS app 2025

Mute.

An iPhone app that helped someone who temporarily lost their voice keep conversations feeling natural, by surfacing likely replies in real time.

AI Moderator 2025

MeetMike

A real time meeting assistant with its own voice and decision loop, built to listen, and step in when conversations drift off track.

Mobile App 2024

Wheat

An app for deciding where to eat by saving favourites and finding places you and your friends both want to try.

Mix Tool 2026

Mix Companion

The taste and timing of DJing, without working the decks. A tool for discovering strong song pairings and building better mixes live, powered by Spotify Mix.

Social Robotics 2025

Furhat Roastbot

A physical social robotics experiment exploring whether expressive reactions could make people feel regret after roasting a Furhat robot.

Current work

Three projects I'm still actively shaping.

SaaS 2.0 2026

Bustling

A software experiment around tools teams can own, adapt, and extend, instead of adding yet another fixed SaaS subscription.

News app 2026

Olds

A calmer news app built around delayed publishing, waiting for stories to settle before turning them into digests.

About

I work across product, design, and execution, usually on tools that deal with coordination, communication, and the small frictions of everyday life.

My work tends toward software that earns its place through clarity and utility, not features. I care about how products actually fit into people's daily routines. I try to add simplicity.

Physically
Stockholm, Sweden